How do Coupons and Vouchers Influence Consumer Spending?

Do you know sixty-nine percent of brand-loyal consumers, according to a recent survey by shopper marketing company Valassis, would consider changing labels in-store in response to mobile coupons and vouchers. An impressive majority of participants stated a Frugalpapa coupons and vouchers would encourage them to try a brand they normally wouldn’t buy.

Researchers found that shoppers still strongly consider coupons and vouchers when making purchases, even with the rise of low-priced businesses like Aldi, Trader Joe’s, and others. This prompts investigations into the factors that influence consumers’ final decision to make a purchase at a given price point.

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